- #SOURCES SPOTIFY JOE ROGAN HARRY OBAMASCARMANBLOOMBERG FULL#
- #SOURCES SPOTIFY JOE ROGAN HARRY OBAMASCARMANBLOOMBERG FREE#
I’d love to have known the behind-the-scenes situation on that. Swisher: What’s hardest for Rogan here is coming off of YouTube. There’s just so much incentive to move shit behind a wall. Every dollar they get in advertising is worth X, every dollar they get in subscription is worth 3-to-6X. I would be shocked if within three years Joe Rogan isn’t behind a wall and the only way you access Joe Rogan is to be a subscriber to Spotify.
#SOURCES SPOTIFY JOE ROGAN HARRY OBAMASCARMANBLOOMBERG FULL#
Galloway: I think they’ll end up with one ad-supported model or a model for seven or ten minutes, and then you have to pay for the full thing. I think that’s what they’ll put behind the wall - the catalogue. It’s just that it will bring in maybe more advertisers to Spotify, which is not his focus, and at the same time push people to premium, because I think the catalogue will be there. I thought it was their Howard Stern moment, but it’s not that. It’s a licensing deal - he’s not an employee of Spotify, which is not going to produce it.
#SOURCES SPOTIFY JOE ROGAN HARRY OBAMASCARMANBLOOMBERG FREE#
Swisher: But it’s going to continue to be free - he’s just coming off of YouTube. Rogan was making around $30 million bucks a year, supposedly, and he found somebody who said, “Okay, we’re going to liberate your users from this ad-supported ecosystem.” Rather …” There’s so much margin in this because we’re only getting 11, 20, 49 cents of money to pelt bullshit at you, telling you you have restless leg syndrome, that if we can figure out a way to charge you a buck or two bucks, there’s margin for the technology players, the carriers, all kinds of stuff. So you have this emerging industry - not even emerging - emergent industry that has said, “We’ll figure out a way to use technology, to get a credit card to an app store on Apple TV, or Amazon Prime or Hulu, whatever it is, or a video on demand that says, “All right, would you I’ll pay 40 cents to avoid all the advertising on Modern Family.” What technology has done is it’s liberated consumers, who’ve said, “You know what? I’ll pay 12 cents to avoid advertising on a podcast. So that’s two or three cents. This is what media has been doing forever - media thinks that you’re just a fucking loser, in the sense that you’re willing to endure this shit for two or three cents. Galloway: If you’re lucky in podcasting, you get ads at a CPM of $20 or $30, meaning that for every thousand people that show up, an advertiser will pay 20 bucks. There’s going to continue to be advertising on it. Swisher: But there’s advertising on Rogan’s podcast. The old trend it reflects is that advertising sucks and anyone with any money is figuring out a way to opt out of advertising. Galloway: This is a big deal, and it reflects a couple interesting trends, some old, some new. What’s the deal? What is our future? What is the future of podcasting, et cetera, et cetera, et cetera? Swisher: He didn’t get a Webby, but he got the $100 million. Oh no, wait, that’s the guy who sold to Spotify. But at the same time we’re getting this award, Joe Rogan signs a multiyear licensing deal with Spotify and gets allegedly $100 million. Which means the fancy people like us and the real people like us. Kara Swisher: Pivot won two Webby recognitions for Best Business Podcasts: the people’s choice and the actual judging. $100-plus million. On the latest Pivot podcast, Kara Swisher and Scott Galloway discuss why it made sense for Spotify to pay so much and what the purchase means for the future of a medium. On Wednesday, music-streaming giant Spotify announced that it was acquiring the exclusive rights to Joe Rogan’s podcast - consistently one of the most popular (and controversial) over the last several years - for the princely sum of It was the deal that shook the podcast world.